When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list.
Video content is not only the most expensive to shoot, edit, and create, but it is also difficult to optimize once constructed. Therefore we are going to take a deep dive on how to construct your video, the length, and what purpose it serves. We also will cover how to think more critically about using your shooting schedule to maximize the types of video content.
