First — if you're creating a growing business, stop calling your ongoing collection of articles a "BLOG" unless you want to create a small, personal approach. Think of the term “blog” as an analogy to "country kitchen" vs. “articles" being an analogy to "branded business." For this reason, I can't recall the last time I advised a client to use “blog.”
When you create inbound marketing for a client, you are crafting perception for the buyer to feel and experience. Much like Obi-Wan Kenobi – "these aren't the droids you're looking for," then you do the hoodoo voodoo and go, "those are the droids you're looking for over there! And they're two for one on Black Friday!"
It's like witchcraft, without all the demons and angels fighting.
What makes for a great online article?
A sexy-ass, non-phishing title:
Create a sense of what the article will contain
Cater to the given demographic, location, or desires of the audience
Create a sense of importance
Give a sense of relevance, or timelessness
Establish the problem the article will solve
Start by creating a cool story
Keys within that title:
Keep it short and sweet
Don't make false statements or "phishing" claims
Create a sense of activity with action-oriented verbs
DON'T USE ALL CAPS!