"Social Business" - The Social Media Evolution

I've done a great deal of preaching about the term social business over the past couple years. Why this term is so important, and businesses need to understand it, is that it far surpasses the 101 of social media engagement. So most of you have been beaten over the head with the "don't use social media to sell", and while that is true, it's even more important for you to empower yourself with the tools at your disposal and exploit them  to the fullest. This means (in my mind) that you must seek out new models of which surpass their original intent.

The following presentation was also constructed specifically for the Florida Vacation  Rental Managers Association.  The production and presentation of which was the keynote address to the conference for 2013. While some of the language is specifically driven towards this industry I believe the deck as a whole can benefit any business. I hope you enjoy look forward to your feedback.

Posted on May 8, 2013 by Justice Mitchell.

Content Marketing - Will It Overtake Social Media?

Recently, I was asked to speak as the keynote for the Florida Vacation Rental Managers Association. As always, I was incredibly humbled by the opportunity to spread the knowledge that I utilize on a daily basis. Additionally, it was fun to go to the conference were my primary directive was education only. I was simply there to help people improve their business.

Furthermore, I was asked to speak at preregistration educational breakout. So for that I constructed the following presentation on content marketing, as it pertains to the next step in the evolution of your blog. If you want to post any direct questions to me regarding this presentation you may do so by utilizing the Twitter tag #blogv3.

Posted on May 8, 2013 by Justice Mitchell.

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

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Posted on April 10, 2013 by Justice Mitchell and filed under Business, Content, Process, Research, Social Media, Strategy and tagged CTA call to action competition competitive analysis metrics research strategy.

The New World Social Marketing Audit: Part One

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

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Posted on April 1, 2013 by Justice Mitchell and filed under Business, Content, Education, Research and tagged analysis audit competition information research social media.

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

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Posted on March 12, 2013 by Justice Mitchell and filed under Anarchy, Business, Process, Social Media, Strategy, Tools and tagged black hat tactics gray hat tactics social media strategy white hat tactics.