No, not THAT kind of mature content! What are you, some kind of animal that roots through marketing blogs hoping for a cheap thrill when a guy like me compares SEO to steamy monkey lovin’ in a hot tub?

And I don’t mean that in a bad way.

Jun 29
Jun 29 Avatard 101: How to Lose Friends and Influence No One

Justice Mitchell

Blogging, Business, Brand, Management,

Be polite. Don’t slouch. Comb your hair.

You thought it was just nagging when Mom used to say those things. But she had a method to her madness. The woman who brought you into this world wanted to ensure you always made a good impression.

Jun 20
Jun 20 GroupHigh.com - The "Blogger Outreach" Multi-Tool

Justice Mitchell

Advertising, Blogging, Tools

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

Jan 7
Jan 7 Why Graphic Design is Still Important in Social Media

Justice Mitchell

Blogging, Design, , Storytelling

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Justice Mitchell

Blogging, Business, Process

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.

May 3
May 3 Social Media - Generation II: The Social Business Archetype

Justice Mitchell

Advertising, Blogging, Business, Education, Process,

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Mar 29
Mar 29 Dino Dogan, Triberr & The Future Of The Free World

Justice Mitchell

Blogging, Education, Interview,

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.

Feb 29
Feb 29 You Want Real Social Business? Done.

Justice Mitchell

Advertising, Blogging, Business, Education,

I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.

Oct 26
Oct 26 Social Short Order: "Find The Influencers"

Justice Mitchell

Blogging, Education, Interactive, People,

Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.

Oct 20
Oct 20 Twenty Years of Crap Management

Justice Mitchell

Blogging, Parenting, Soapbox

Currently we are a three-feline family: two Siamese brothers named Ricky and Bobby, and a ragdoll/shorthair mix named Niko. I've also had a tabby and a polydactyl American shorthair. What does this mean, other than all my furniture is scratched, and I can't walk out of the house wearing a suit without meticulously using a military-grade lint roller?

May 24
May 24 Digital Influence Part Two: Influencial DNA

Justice Mitchell

Blogging, Business, People, , Technology, Trends

Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?

May 24
May 24 Social Metrics & Data Visualization Porn #101

Justice Mitchell

Blogging, Business, Process,

Need some juice for that client that isn't certain that social media is for them? This deck is great resource for you. I've taken the time to vet out what I see as key points for me as a marketer and as an entrepreneur. I hope this gives you some great metrics:

Aug 23
Aug 23 Ten Nuclear Steps To Blast Mature Content Out Of Your Bloghole

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Oct 20
Oct 20 Twenty Years of Crap Management

© 2024 • All rights reserved.• AUTHOR — Justice Mitchell