Be polite. Don’t slouch. Comb your hair.

You thought it was just nagging when Mom used to say those things. But she had a method to her madness. The woman who brought you into this world wanted to ensure you always made a good impression.

Jun 21
Jun 21 SONY PRO - My Eyes Have Seen The Glory!

Justice Mitchell

Brand, Business, Entertainment, Management,

I’ve been running my big ol’ yapper at a lot of conferences and conventions in the past few years.

Speaking about social media and integrated marketing suits me well. I’m passionate about both topics, and my animated rants are just what event organizers need to keep people awake during that slot after the box lunch and before the mid-afternoon peanut butter cookies are served.

Oct 17
Oct 17 Mission Control for Your Personal Brand

Justice Mitchell

Advertising, Brand, Business, People, Process

When people first construct a “personal brand,” the last thing they're concerned about is juggling the content, data, monitoring and associated analytics that come along for the ride. Personal branding sounds like a great idea on the surface. It allows you to control ownership of your voice, create thought leadership and add credibility to your professional outreach.

May 31
May 31 Warm Beer and Terrible Food: Socially Selling Negativity

Justice Mitchell

Brand, Business, , Strategy

My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."

Apr 12
Apr 12 When It's Best To Socially Expand Your Brand

Justice Mitchell

Brand, Business, Process, , Strategy

From time to time I look at a client’s audience and realize it is far too broad for just one social channel. This often happens with travel, destinations, trending products and seasonal variances that can attract a broad demographic.

Dec 22
Dec 22 Fearless Crisis Management Is Knowing How To Fall On A Sword

Justice Mitchell

Brand, Business, Process

OK, so maybe not my LAST post for the year ;) So sue me, I won't shutup. So you open your package that you've so eagerly waited for and notice that it's broken. So upon review of your surveillance equipment you come across this little gem:

Dec 15
Dec 15 So You Need A Logo?

Justice Mitchell

Brand, Design, Process

Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.

Nov 4
Nov 4 Complex Technology + Simple Ideas = Beautiful New Mediums

Justice Mitchell

Brand, Storytelling, Technology

Want to reintroduce a loved brand? Want to show the power of a simple idea? Want to create a world that people will love, explore and enjoy? AppShaker use augemented reality and National Geographic's brand to do just that – and I love it.

Aug 25
Aug 25 The Cancer Of Becoming A Social Media Celebrity

Justice Mitchell

Brand, People, , Webinar

So yesterday I attended Dan Zarrella's "The Science Of Social Media" that promised just-released secrets to the ways of social media. So I bite. First, things first before I go on a rant about the collapse of the this man's social empire. Dan Zarrella is/was a great mind. He has incredible insight with valuable metrics and information about twitter and Facebook users, and a myriad of other topics. I've quoted him in conversation, I pushed his relationship with Hubspot's services. I still look at Hubspot as a sound leader in the industry with a WEALTH of information that they freely give away. To that I say Hubspot is top-notch – at least at the time of this post. What tomorrow brings remains to be seen.

Aug 9
Aug 9 I Do This & I'm Not Rolling Around In Money – What Gives?

Justice Mitchell

Advertising, Brand, , Strategy

I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.

Jul 13
Jul 13 The Art Of The New World Resume

Justice Mitchell

Brand, Content, Education, Employment

Whether it's a sign of the times or just the expectation of the poor economy, talent seekers are looking for more from their prospects. Resumes of the past are now being replaced with videos, presentations, self-promotional websites and clever marketing to get noticed.

Jun 9
Jun 9 The "Rogue" Campaign: Part One

Justice Mitchell

Advertising, Brand, Storytelling, Strategy

Clients will talk a good game about wanting to be cutting-edge with their thinking, how they want their new campaign to be something that people will remember and be 'award winning' but when it comes right down to it, most clients are too risk-adverse in a depleted economy to push the envelope because of fear--