All in Social Media

What Was "Most Contagious" About 2011?

Justice Mitchell
Advertising, Applications, Business, Content, Entertainment, Interactive, Mobile, New Business Development, People, Research, , Trends
Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

Justice Mitchell's 2012 Predictions: Part One

Justice Mitchell
Advertising, Business, Entertainment, News,
The Future is Now! (I’m not saying it’s a great headline – but I needed to have something there or it makes me a little nuts ;) Anyone who ever sat down over a cup of coffee or bottle of wine with me knows I can wax philosophical over design and technology trends until your ears bleed. I LIVE for this shit, people! I’ve been grinding on a number of different items lately, and it’s time to put it all out there. I based some of these on my own gut feelings. I cited and referenced others, then supplemented with my own take on how "it" will affect us. What you read here is my own interpretation. I’m not engaging in product placement or service promotion, and my current employers influence none of this.

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

Justice Mitchell
Advertising, Content, , Strategy
"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.

Social Media Crisis Management

Justice Mitchell
Business, , Webinar
Take a look at a recent webinar I just did with Starmark. One of the many responsibilities that I have with our agency is that of (hopefully) a thought leader. Additionally we aggressively write what we call "eTIPS" every week and I highly recommend that you subscribe to them. While these tips are directed at digital marketing professionals, I think most business owners will get something from the intelligence. We give a ton a great content away. That being said, enjoy the presentation:

So What Are The Rules For Gamification?

Justice Mitchell
Business, Content, Gamification, Gaming, , Strategy
There are a slew of things to take into account when adding or creating a game-like environment for your site or its content. I'm going to assume that I don't need to tell you that, before any of you determine your goals, you should do a deep competitive analysis and determine the mindset of your demographic prior to spending any real money in this direction. This topic is a bit more than 101 when it comes to the new-world marketer, as it's making rapid changes and not a lot of it has been truly tested...

Your Hierarchy Of Social Media Needs

Justice Mitchell
Business, Process,
Much like Maslow’s hierarchy of needs in psychology, there are various levels in social media that are becoming galvanized within the discipline. Therefore, we’ve outlined each, starting from the bottom and working our way to the top. While this document is a generalization, we know that each client has specific needs and we can work with you to create customized solutions to meet them.

The Cancer Of Becoming A Social Media Celebrity

Justice Mitchell
Brand, People, , Webinar
So yesterday I attended Dan Zarrella's "The Science Of Social Media" that promised just-released secrets to the ways of social media. So I bite. First, things first before I go on a rant about the collapse of the this man's social empire. Dan Zarrella is/was a great mind. He has incredible insight with valuable metrics and information about twitter and Facebook users, and a myriad of other topics. I've quoted him in conversation, I pushed his relationship with Hubspot's services. I still look at Hubspot as a sound leader in the industry with a WEALTH of information that they freely give away. To that I say Hubspot is top-notch – at least at the time of this post. What tomorrow brings remains to be seen.

I Do This & I'm Not Rolling Around In Money – What Gives?

Justice Mitchell
Advertising, Brand, , Strategy
I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.

Why News, UGC & Social Media Will Be To Blame For All Future Wars

Justice Mitchell
Anarchy, Interactive, Soapbox, , Television, Trends
I was hit with sound clarity in a discussion over the weekend that came to a crystal-clear resolution for me is that the United States of America is going to be in an never-ending conflict with factors beyond our control due to the advancement of social media, it's citizen journalism and the emotional weaknesses of its people. If you have a cell phone you have the power to enact great emotional upheaval. And dependent upon your view of chaos math, that content could even go as far as starting a war. And this does not come on a soapbox claiming innocence of this stance, I will outline thoroughly that I'm as/if not more guilty than you all.
Load More