I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Mar 7
Mar 7 Techniques On Combating Social Negativity

Justice Mitchell

Education, Process,

There is always a moment in chess when you ask yourself if it is better to be on the offensive or simply wait for your opponent to self-destruct.

Such is the case when you deal with negative comments, reviews and related communication in your social media channels.

Feb 26
Feb 26 Why I Like You - I Just Don’t "LIKE" Like You

Justice Mitchell

Business, Content, Process, Soapbox,

Why I don't like you? Because I can't. I am no longer allowed to “Like” any pages outside of Facebook-generated advertisements. Ain't that a bitch? Yes, yes it is.

Jan 29
Jan 29 The First Taste is Free: Retention, Recruitment & Community

Justice Mitchell

Business, Process, , Strategy

Social media professionals are starting to connect like the last Cheerios floating in the milk pond of a cereal bowl, and are coalescing into three defined segments:

Jan 7
Jan 7 Why Graphic Design is Still Important in Social Media

Justice Mitchell

Blogging, Design, , Storytelling

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.

Dec 12
Dec 12 2013 Marketing Predictions For The Rest Of Us

Justice Mitchell

Advertising, Business, Interactive, Process,

Pour a steaming mug of hot cocoa and drop in a handful of marshmallows, kids! It's that special time of year when Justice takes a look at the many facets of branding, marketing, social media, cultural trends and related offshoots, and tries to sound smart by prognosticating on what we can look forward to in 2013.

Nov 7
Nov 7 The Politics of Online and Social Media

Justice Mitchell

Advertising, Business, , Strategy

Whether you watched the presidential election results with a “the sky is falling” reaction or a “raise the roof” dance, you can’t argue that we’ve all been affected one way or another. However, the bigger question for me is whether people made their decision early in the campaign season or were influenced by information they picked up closer to Election Day.

Nov 2
Nov 2 Social Storytelling: Ways to Create Myth and Lore

Justice Mitchell

Content, Education, Process,

There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

Aug 24
Aug 24 Real-time Social Rewards? Get FANWISE!

Justice Mitchell

Advertising, Business, , Technology

Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.

Jun 26
Jun 26 Mobile Tactics for a Social World

Justice Mitchell

Advertising, Business, Mobile,

If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”

Jun 18
Jun 18 How To Hire A Social Media Commodore

Justice Mitchell

Advertising, Business, Process,

So you intend to hire a social media professional. You come to the point in your marketing where you understand that you have too many social channels, too much conversation occurring and too many metrics to follow to make any sense of it. Consider this a measurement of your marketing growth. Five years ago, to staff for this position seemed ludicrous and something that you would just train for internally. Now we see that this isn't simply a necessity within your business, but an opportunity to serve your customers in a much better and engaging way.

Jun 6
Jun 6 Landing The Pinterest Mothership

Justice Mitchell

Process, , Technology, Tools

I joke about everything, having said that, I also want you guys to have as much 'actionable tactics' as I can muster. Therefore, here's the biggest brain-dump I could put together on the 'hot as a firecracker' social channel of Pinterest. So let's give birth to this thing and move along!