It's not like I didn't see it before but it seems that Microsoft isn't the only one using Apple as their R&D department. Google seems to be on their own "embrace and extend" model to scoop up the small firms that have reasonably good thinking and see how they can all fit together. I'm not sure however that this is the best idea for Google. I'd think silent partner would be a better return, but then they wouldn't get their pretty logo on it.

They web as we know it, this week, is breaking into more and more of a finite medium. People seek out a specific interests, and then within that a sub-interest and within that they usually plant a seed as the expert deep within that chosen niche. Smart web offerings aren't coming in as the 'all for one' model anymore because frankly, companies like Google, Microsoft and Apple simply have too much fiscal control.

Back Google Audio, it seems a little strange to me that Google would enter this extremely over saturated market but who am I to say what a multi-billion dollar conglomerate should do – I mean they never call ; ) But Google

"Google will announce a new playable-music search service next Wednesday, creating a special box in search results with links to songs to stream and download, multiple sources familiar with the situation told Wired.com. The service — likely called Google Audio — will be powered in part with streaming music from LaLa and recommendations from iLike, the sources said."