This brilliant piece of storytelling has started to circle the internet in the past few weeks. It's telling story is something that we as designers, storytellers, writers and advertisers alike must pay sincere attention to. As my daughter (about 2 and half at the time of this post) grows I'm terrified of how culture, technology and messaging will be delivered. In an age were iPhones are baby sitters and truly engaging interactivity is to be expected we must take the time to make sure we get it right. Please take the time to watch the whole video.

Bravo Penguin Publishing Group, may we all hear your words.