What better way to show the chaos and diversity of everyone's family and the comfort of home within the spirit of the product than this concept: Release a a shit-ton of cats on an unsuspecting IKEA and its products to film the outcome. Here's some 'behind the scenes' for this concept.

And for all that hard work, cat scratches and aimless herding here's the commercial payoff, and what a payoff it is. Simply purrrrfect. N-joy!