Advertising Creatives Of The Future
Justice Mitchell
They should be fun.- They should want to contribute.
- They should blog, tweet, post and reply.
- They should play.
- They should fight for what they believe.
- They should settle for nothing but the best idea.
- They should know when they've lost.
- They should be able to speak their craft.
- They should be everything you think your client is not.
- They should hunt, talk and try out the "cool".
- They should devour media.
- They should seek out design trends globally.
- They should approach design with an eclectic array of styles.
- They should have a global network of like-minded talent.
- They must be better than you.
- They should have an ego without being a douche-bag.
- You should want them to freelance.
- You should want them to play video games.
- You should want them to eat in front of their computers, tablets and phones.
- You should treat them like irreplaceable assets.
- You should invest in their education.
- You should ask them questions.
- You should constantly challenge them.
- You should expect them to challenge you.
- You should allow flex-time and virtual staffing.
- You should hunt, talk and try out the "cool".
- You should let go of your control
- You must trust that you hired the right people to run your business.
- Be mobile.
- Be lean.
- Be fearless.