When it comes to launching products Dell Computers is one of the many brand power-houses. Richard Binhammer, is one of the head cats in Dell for their social media division. While I didn't see if give this presentation there are some nice nuggets in there that can benefit. Additionally, as I'm taking my 'Advanced Social Media' certification through the University of San Fransisco I recently watched a lecture that include some amazing insight from Richard Binhammer.

• Control in your market is not as important as "influence" in your market
• Only people can brand products or services
• Leverage social media to drive MANY business function (both B2B, B2C and internal)
• Customer-connected employees are quintessential to your success