I met the wonder Sunshine Baker a few years ago when I was doing a presentation for Jim Hobart's advertising class on personal branding. Ironic that years later I would be interviewed for her efforts at the University of Central Florida regarding the same topic.

Well before any of these presentations was even a concept, I was a firm believer and personal branding and I still am. For those of you with an aggressive entrepreneurial spirit, a robust story to tell or simply an infectious way to educate and fill people with positive energy I highly recommend that you establish your own brand. It's the only thing you REALLY get to take with you throughout your career.

If you take nothing away from this presentation I would like you to learn one thing, remember just because you have a personal brand you still need goals and objectives to pair with your core values.

Think of the brand of "you" and some of the same parameters as you would a business:

• What do you sell?
• Who are your competitors
• What are your strengths and weaknesses?
• Would you perceive your growth plan to be for your brand?
• What are the tangible byproducts of your brand? are they worth your audiences attention/allegiance?
• What is the essence of the brand of you?

Thanks again sunshine you will always live up to your name! For more videos in the series from Sunshine Baker and UCF please click this link.