JUSTICE MITCHELL — CREATIVE PROFESSIONAL

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30 Signs Your Agency’s Website Is Flatlining

  1. Your site's Copyright has not been updated in five or more years

  2. If you have multiple broken links

  3. If your site is not constructed in a responsive format

  4. If your index page pushes to a 404 page

  5. I almost kicked you out if you didn't have a "careers" page

  6. If your copy is speaking down to your clients

  7. If your copy is brand facing vs. client solutions facing

  8. Your brand is devoid of any story or experiential marketing

  9. Selling promotional products does not mean you are a marketing agency

  10. You show featured blogs from before 2019

  11. If your site is not SSL secure

  12. You're using any 3rd party tools in the freemium configuration

  13. If you're clearly the only person at your "office"

  14. If you ad something called a "monthly flyer" to your navigation

  15. If you're not correlating your social media content with your email, and blog articles

  16. You need and refuse to create landing pages for your specific city

  17. Having only a form for means of communication (no phone listed)

  18. No formal URL; listing only the client subset of a CRM (".business.site")

  19. Emails that have a different URL extension than the website

  20. If you're not actively developing video content

  21. If you don't have a consistent content calendar

  22. If you still believe you're clients don't need a paid media budget

  23. Your website is not SEO friendly

  24. You're not seeking backlink opportunities

  25. Your photography is anything less than good

  26. You've not "flipped" your website's creative layout in more than five years

  27. Your primary motivator is speaking negatively about your competition

  28. You’re using a stock art logo

  29. You haven’t vetted your website for dated solutions, trends or lexicon

  30. If you leave the name of your WordPress theme in the footer of your website