All in Strategy

PAY UP SUCKER! - Seven Ways To FINALLY Get Paid

Justice Mitchell
Advertising, Business, Process, Strategy
Ah, yes – the freedom of being a freelancer. The carefree life of the consultant. The pain-in-the-ass clients who pay late. With the exception of ravenous otters gnawing on your extremities during a dip in the ol’ swimming hole, nothing sucks more than waiting for an invoice to finally be paid. Sure, patience is a virtue. And politely standing by without making waves will maintain a good client relationship.

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

Justice Mitchell
Advertising, Content, , Strategy
"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.

So What Are The Rules For Gamification?

Justice Mitchell
Business, Content, Gamification, Gaming, , Strategy
There are a slew of things to take into account when adding or creating a game-like environment for your site or its content. I'm going to assume that I don't need to tell you that, before any of you determine your goals, you should do a deep competitive analysis and determine the mindset of your demographic prior to spending any real money in this direction. This topic is a bit more than 101 when it comes to the new-world marketer, as it's making rapid changes and not a lot of it has been truly tested...

The Elusive Social Media Crisis Management Plan

Justice Mitchell
Business, Process, Strategy
I go ballistic every time I read another blog post from someone who provides this frothy bit of advice: "Have a crisis-management plan in place." Gee thanks. That's it? How about a little help with the plan, pal. Otherwise it's like giving someone a smoke detector, but not telling them they need to take it out of the box, install a battery and mount it in the hallway. You've given them a great tool but they're still going to burn.

I Do This & I'm Not Rolling Around In Money – What Gives?

Justice Mitchell
Advertising, Brand, , Strategy
I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.
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