John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."
All in Content
John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."
With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.
Short-form content videos are no longer the wave of the future — they’re becoming the norm. There’s no social channel valued over an inconceivable amount of money that’s not propagating and exploiting short-form content.
Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.