All in Research

Diary of a Trend Stalker: The Weapons

Justice Mitchell
Content, Process, Research, Trends
Where would Bruce Springsteen be without his trusty blonde Telecaster? What would Annie Leibovitz do without her camera? How could Elmer Fudd hunt Bugs Bunny without his shotgun? Whether you are a rock star, a celebrity photographer, a cartoon archenemy … or a trend hunter – you need the right weapon to get the job done. We already established that everyone is a trend hunter to some extent. But your level of success depends on the time, tenacity and tools that you bring to the table.

Diary of a Trend Stalker: Chapter One

Justice Mitchell
Design, Research, Soapbox, Trends
Every day I wake up, look in the mirror and marvel at the gorgeous physical specimen staring back at me. I soak it all in and think about how lucky my wife is to have me. Then I shake off the remnants of that final pre-alarm dream and take another look at the disheveled guy with unruly red locks and badass Jedi boxers. That’s when I see the 40-year-old father of a 4-year-old daughter, a husband, and a friend to what seems to be an endless array of people. I am blessed with innumerable online "F3s" (friends, fans and followers) with whom I feel the need to connect in some way. I also feel hopelessly out of touch.

What Was "Most Contagious" About 2011?

Justice Mitchell
Advertising, Applications, Business, Content, Entertainment, Interactive, Mobile, New Business Development, People, Research, , Trends
Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

Digital Influence Part One: Should I Even Care?

Justice Mitchell
Interactive, Research,
Yesterday I had a great discussion with a client about social, often known as 'digital' influence. Social influence is a huge buzz term within our industry right now, as it seems to be skyrocketing as importance to marketers that are seeking people to purchase and more importantly talk about their affinity with said product to their network of friends, fans and followers. These people are seen as pure platinum.
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