All tagged advertising
As much as any medium, social media plays "the numbers game" in an effort to bend perception. Let's not forget that the biggest fanboys and fangirls for social media are really marketing professionals and advertisers. They are the same people who learned to manipulate and exploit the tools before most average folks ever knew what a “Tweet” was. That being said, there is still skewed misunderstanding that numbers equal value or some type of discernible ROI.
Do you like traveling to exotic destinations? Are you able to sit for hours on end with an uncomfortable assortment of heroin-filled condoms inserted in your rectum? Then you've got what it takes to become a professional drug mule!
For the past several months, I have been mentoring a University of Central Florida student Julia Harlow (I could spend a whole post about how great she is and how well she will do in the future, just take my word for it) who has her sights on an advertising and design career.
What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?