5 Insights From The Years

"Renowned graphic designer Michael Bierut claims that he's not creative. Instead, he likens his job to that of a doctor who tends to patients  – "the sicker, the better." Digging into the 86 notebooks he's kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don't avoid the obvious) at the foundation of brilliant design solutions."