Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Rethink "multilingual" In marketing candidates
I had nothing short of an epiphany in an interview years ago and have never expressed it formally until now as I'm (current day) seeking my "forever home." During that interview, I was asked, "Are you multilingual?" Then it happened —
“No, not in the traditional sense, though I am in the profession where I find my experience EXTREMELY versed in multilingual aptitude — allow me to explain. I speak ….
Invisible Storytelling (Part One) — What's new, and what does the future of content have in store for us?
Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.
Oh Look, The Marketing Silos Are Back
So, way back (machine) when Amazon only sold books, HTML backgrounds were all gray, and lightyears before the <blink> tag, agencies were raking in cash with massive retainers from print and television ads. Little shops like mine were considered interesting novelties, sidelined by the big players.
The Power of The Minimal Title In Marketing
There's a famous quote attributed to many great writers such as Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, Pliny the Younger, and Cicero. It states, "If I Had More Time, I Would Have Written a Shorter Letter."
Suffering Staff "How to" For Surviving Agency Toxicity (Part Two)
Is your creative team feeling the strain? Are tensions high, and the office atmosphere less than inspiring? It's not uncommon, but it's crucial to address these issues head-on to keep your team motivated and productive. Here are some quick, effective tactics to help improve your team's culture and morale, ensuring everyone feels valued and appreciated.
Something Fun For The April Fools
For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.
How To Integrate AI Into Your Marketing Team Without Fear
Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.
How Buyer Customization Is Retooling Marketing To The "Me-conomy"
John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."