Thinking About The Future? Roll the DICE.
Video Description: Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular "Facebook Games" era. Oh my god this guy sounds like Mitch Hedberg. With that said check, this video out for an amazing perspective on the last few years of gaming and the future it could contain for us all.
D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit is an annual multi-day gathering of video game executives held in Las Vegas, Nevada. Established in 2002 by the Academy of Interactive Arts & Sciences, the conference is host to the annual Entertainment Software Association's Interactive Achievement Awards. ~ Wikipedia
Key Takeaways for me were:
- There are more "Farmville" (Facebook social gaming) players than twitter accounts
- The money made by lead generation from profiling make more money actual direct payments
- $350 million dollars for Club Penguin (sold to Disney company)
- A "Wii Fit" made over billion dollar as a gaming accessories
- Psychological trick(s) of playing for free gaming money; continuance of the game requires payment
- Zynga game networks - Mafia Wars (Social Game on Facebook) using the competitive and psychological trend of 'one-upsmanship' between friends
- Validation of monitory expenditures based on time spent on game or interaction
- Commonality create a segway into reality (i.e. – playing a guitar with Guitar Hero, etc.)
- People are having a 'hunger for authenticity' – seeing product placement in advertising siting what's "real" versus competitors
- Technology diverge not converge
- Pocket products (iPhone/Swiss Army Knife) creates convergence of technology
- Interesting reference for Weight Watchers™ as a gaming platform (based on point system)
- Rewards points and loylaty programs are looking more and more like gaming platforms; collections; experience; etc.
- Disposable technology as a possible platform to market future products (i.e. sensors, cameras. scanners, etc)
- At the end this guys goes totally fucking insane, but you have to watch it all the way to the end (about 22:00 mintues in) – or he's a totally genius.
