The Content Marketing Mantra: “Create Once, Use Many”

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to construct content in way that it can be utilized across your social graph ... [ read the remainder of the article here ]