The Cog Lives To Sell Another Day

Many of you will remember Honda's "The Cog" seen below. The relative importance of this ad was it was more art than greed-hungry brutal sales. I'm a fan kinetic art and love its dance between form, function and meaning. What I really love about Honda's portrayal of their product in this spot is the nod to the elements that make up a vehicle. It takes with it a kinetic journey of part, weight, inertia and the fun of the board game Mousetrap. It might go without saying that the campaign was nothing short of a viral atom-bomb on the web and it's still recognized today – at least by me.

"There are no more great ideas, just the reinturpretation of them." I don't really know how much I believe in this statement but it does bring about a good point that great ideas, typically – stay great. So it appears that the new Chrome advertising took a page from The Cog, some kinetic art and some trickery from the surrealist movement and applied delicately their messaging for the future.