Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

So, way back (machine) when Amazon only sold books, HTML backgrounds were all gray, and lightyears before the <blink> tag, agencies were raking in cash with massive retainers from print and television ads. Little shops like mine were considered interesting novelties, sidelined by the big players.

There's a famous quote attributed to many great writers such as Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, Pliny the Younger, and Cicero. It states, "If I Had More Time, I Would Have Written a Shorter Letter."

Is your creative team feeling the strain? Are tensions high, and the office atmosphere less than inspiring? It's not uncommon, but it's crucial to address these issues head-on to keep your team motivated and productive. Here are some quick, effective tactics to help improve your team's culture and morale, ensuring everyone feels valued and appreciated.

For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.

With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.

Gone are the days when creativity in marketing has deemed a luxury. Today, it’s an essential component of any successful campaign. After all, if your marketing isn’t creative and engaging enough, it won’t stand out from the crowd and won’t get noticed by potential customers.

We have the people, products/services, website, and vision. But how do we get people actually to buy from us? Paid media is any form of advertising we pay for, unlike earned or owned media (see chart). And while it may seem like a quick and easy way to get our name out there, there are some things we should know before we dive in headfirst and exploit our budget without focus.