So You Need A Logo?

Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps. 

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What Was "Most Contagious" About 2011?

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Justice Mitchell's 2012 Predictions: Part Two