Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.

I’m a practicing martial artist with an array of styles, studies, and training – if I have a religion it would be the cumulative makeup of the positive guiding principles that I’ve found in training, peer discussion and mentoring, and forever being a humble student. The most prevalent among them is The Bushido Code.

Hello there, fellow marketers, and welcome to the rise of the machines! Are you considering adding support bots to your website to enhance customer service? Get ready to ride the dragon of change that your entire staff will certainly hate!

Gone are the days when creativity in marketing has deemed a luxury. Today, it’s an essential component of any successful campaign. After all, if your marketing isn’t creative and engaging enough, it won’t stand out from the crowd and won’t get noticed by potential customers.

We have the people, products/services, website, and vision. But how do we get people actually to buy from us? Paid media is any form of advertising we pay for, unlike earned or owned media (see chart). And while it may seem like a quick and easy way to get our name out there, there are some things we should know before we dive in headfirst and exploit our budget without focus.