I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Justice Mitchell

Blogging, Business, Process

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.

Mar 29
Mar 29 Dino Dogan, Triberr & The Future Of The Free World

Justice Mitchell

Blogging, Education, Interview,

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.