Empire Avenue for social gamers and social media professionals is quickly becoming the rage. Empire Avenue or #EA as it's AKA, is by their definition "The Social Media Exchange - Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone!