Advertising Creatives Of The Future

• They should be fun.
• They should want to contribute.
• They should blog, tweet, post and reply.
• They should play.
• They should fight for what they believe.
• They should settle for nothing but the best idea.
• They should know when they've lost.
• They should be able to speak their craft.
• They should be everything you think your client is not.
• They should hunt, talk and try out the "cool".
• They should devour media.
• They should seek out design trends globally.
• They should approach design with an eclectic array of styles.
• They should have a global network of like-minded talent.
• They must be better than you.
• They should have an ego without being a douche-bag.
• You should want them to freelance.
• You should want them to play video games.
• You should want them to eat in front of their computers, tablets and phones.
• You should treat them like irreplaceable assets.
• You should invest in their education.
• You should ask them questions.
• You should constantly challenge them.
• You should expect them to challenge you.
• You should allow flex-time and virtual staffing.
• You should hunt, talk and try out the "cool".
• You should let go of your control
• You must trust that you hired the right people to run your business.
• Be mobile.
• Be lean.
• Be fearless.