So you intend to hire a social media professional. You come to the point in your marketing where you understand that you have too many social channels, too much conversation occurring and too many metrics to follow to make any sense of it. Consider this a measurement of your marketing growth. Five years ago, to staff for this position seemed ludicrous and something that you would just train for internally. Now we see that this isn't simply a necessity within your business, but an opportunity to serve your customers in a much better and engaging way.

Thoughts on the new creative elite and what to look for when shopping for your next family member.

Whether it's a sign of the times or just the expectation of the poor economy, talent seekers are looking for more from their prospects. Resumes of the past are now being replaced with videos, presentations, self-promotional websites and clever marketing to get noticed.