Marketing Stalker: ChatGPT, "Conversational AI", Artificial Intelligence, and MarTech
The marketing world is constantly evolving, and staying up to date with the latest trends and technologies can be challenging. Luckily, there are a few key tools that marketers should know about to stay ahead of the curve, or you're doomed. Reese from the 1984 (ironic?) classic sci-fi thriller "The Terminator" said, "You still don't get it, do you? He'll find her! That's what he does! That's ALL he does! You can't stop him! He'll wade through you, reach down her throat and pull her fuckin' heart out!" This is what it’s starting to feel like during meetings regarding AI, machine learning, and its adoption.
Why is everyone refreshing their resume to include AI, or stripping naked and returning to their wolf pack in the woods?
ChatGPT (Conversational Generative Pre-trained Transformer) is an artificial intelligence tool developed by Microsoft and OpenAI. This technology enables marketers to create natural conversations (which is key to understanding) with their customers, providing more tailored experiences and better customer service. In parallel, MarTech (marketing technology) platforms are becoming increasingly popular, helping teams manage campaigns effectively and streamline processes. So let’s explore ChatGPT, Artificial Intelligence, and MarTech in more detail and how they can help marketers succeed in today’s competitive landscape.
How Artificial Intelligence Is Being Used In Marketing
As marketing technology becomes more sophisticated, artificial intelligence is playing an increasingly important role. ChatGPT is one example of how AI is being used in marketing.
ChatGPT is a chat-based bot (but so much more) that uses artificial intelligence (AI) to help marketers automate their content creation, Q&A, and customer interactions. The chatbot can understand natural “conversational” language and provide answers to common customer questions. This allows marketers to focus on other tasks, such as developing new marketing campaigns or analyzing customer data. But we’re seeing more than that in its ability based on the skill of the “prompts” to which it asks:
From simple items like sort this alphabetically;
Create a spreadsheet for X, Y, and Z;
Based on this (C&Pd) data, give me statistical segmentation of A, B, and C;
Write a months worth of social media posts positioning X product’s features and benefits. Now make it funny. Now make it sound scientific. Now find a restaurant that all my family can agree to eat dinner at — ha! No technology is that good.
and there’s more…
In addition to ChatGPT, there are other AI-powered marketing tools available. These tools can help with tasks such as identifying potential customers, personalizing messages, and even creating entire marketing campaigns. As AI continues to evolve, it will likely play an even bigger role in marketing.
ChatGPT: The Doomsday AI Tool for Marketers?
ChatGPT is an AI tool that can help marketers with their strategies. It allows users to create and manage marketing campaigns by providing recommendations on keywords, ad placements, and more. It also offers real-time insights into how campaigns are performing.
As of ‘current day’ I think it’s best summed up by a quote I recently read “This gives us such an advantage to at least create something that is a point of departure,” ~ Craig Elimeliah, chief experience design officer at agency VMLY&R
Why is ChatGPT So Special Compared With Its Predecessors
ChatGPT is a natural language processing chatbot platform that enables organizations to create and deploy AI-powered chatbots. ChatGPT is different from its predecessors in several key ways:
ChatGPT offers an end-to-end solution for chatbot development, from training and deployment to management and monitoring.
ChatGPT's natural language processing capabilities are more advanced than its predecessors, making it better understand and respond to user queries.
ChatGPT provides a comprehensive set of tools and services for chatbot development, including a visual builder, debugging tools, and performance analytics.
ChatGPT offers enterprise-grade security and compliance features, such as role-based access control and data encryption.
Lastly, as I outlined above, the growing nature of this new-ish technology will also be its further integration into tools, processes, and systems we use in the future. Thus, the fear that those systems will also contain humans and paying careers.
How ChatGPT Can Help You With Your Marketing Efforts
If you're looking for a way to take your marketing efforts to the next level, ChatGPT can help. With our artificial intelligence technology, we can help you target your audience more accurately, personalize your messages, and automate your marketing tasks. In addition, MarTech platforms can help you measure and track your marketing performance so you can continue to improve your results.
There’s no reason to think that analytics and “self-optimization” won’t be (Skynet) the next evolution as testing and optimization with all marketing should be part of your norm.
Tactics To Integrate AI For Your Marketing Agency
As a marketing agency, you always look for new ways to reach and engage your target audience. Here are some tactics to integrate this machine learning into your marketing agency:
Create chatbots for your website or social media platforms. Chatbots can answer questions, provide information, and promote your products or services.
Generate targeted content for your target audience. You can use ChatGPT's natural language processing capabilities to understand the needs and wants of your target audience and create content that resonates with them.
Personalized messages for your leads and customers. You can use ChatGPT's machine-learning algorithms to create custom messages for each lead or customer based on their behavior and preferences.
Automate repetitive tasks such as customer service or lead follow-up. This will free up your team's time to focus on more important tasks.
Stay ahead of the competition by monitoring industry trends and conversations. You can use ChatGPT's real-time data analysis to quickly identify new trends and opportunities in the market and adjust your marketing strategy accordingly.
What is "Conversational AI?"
Conversational AI is a type of artificial intelligence that is focused on being able to have conversations with humans. This can be in the form of a chatbot, but it also extends to things like voice assistants. The goal of conversational AI is to be able to understand the human conversation and respond in a way that is natural and engaging.
One of the challenges of building conversational AI is that it needs to be able to understand the nuances of human conversation. This includes things like understanding when someone is joking, or picking up on cues that indicate someone is angry or upset. Another challenge is making sure the conversation feels natural so that people don't feel like they are talking to a machine.
Beyond that, you must start to ask yourself [how] can this conversational machine-learning help in areas where previously there was little to no success? One of the many items where I’m excited is how we can prompt/train it to speak to unique audiences. As it learns, so can its ability to confidently address messaging to segmentation like (but not limited to):
Different languages, dialects, and geographical propensities;
Forecasting, modeling, and theoretical prototyping;
This technology is simply in its infancy and the future looks both bright and ominous;
10 Billion Dollars
For most of us, this amount of money is ridiculous to comprehend. That said, as of today, Microsoft and OpenAI (makers of ChatGPT) are connected at the hip and looking to take on the likes of Google and Amazon Web Services (AWS) using this technology as a springboard into the game focusing on search and any all related services it can conjure up. In all honesty, this is the first thing that Microsoft’s done in a long while that has made me take notice that they’ve captured “the killer app.”
What’s next?
The chatbot market is growing rapidly and continues to innovate with AI, MarTech, and more. ChatGPT has emerged as a leader in this space by providing both automated services to customers and powerful analytics tools that allow marketers to track their success. With the ever-evolving digital world becoming increasingly reliant on artificial intelligence technologies, it will be interesting to see how ChatGPT can continue to improve its products for future marketing campaigns.
