Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Applications, Management, Social Media, Technology Justice Mitchell Applications, Management, Social Media, Technology Justice Mitchell

Breaking Into The Brand Embassy

If you hang out on the Internet long enough, you accrue friends from all over the globe. Some of them you end up meeting sooner or later at a conference, which is nice because it’s always good to have one more person you can hit up for a quick iPhone charge. Then there are others you may never meet face-to-face.

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Advertising, Blogging, Tools Justice Mitchell Advertising, Blogging, Tools Justice Mitchell

GroupHigh.com - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

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Blogging, Education, Interview, Social Media Justice Mitchell Blogging, Education, Interview, Social Media Justice Mitchell

Dino Dogan, Triberr & The Future Of The Free World

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.
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Content, Process, Research, Trends Justice Mitchell Content, Process, Research, Trends Justice Mitchell

Diary of a Trend Stalker: The Weapons

Where would Bruce Springsteen be without his trusty blonde Telecaster? What would Annie Leibovitz do without her camera? How could Elmer Fudd hunt Bugs Bunny without his shotgun? Whether you are a rock star, a celebrity photographer, a cartoon archenemy … or a trend hunter – you need the right weapon to get the job done. We already established that everyone is a trend hunter to some extent. But your level of success depends on the time, tenacity and tools that you bring to the table.
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Advertising, Business, Process Justice Mitchell Advertising, Business, Process Justice Mitchell

SSDD? I Don't Think So. Using The Tools We Have: Twitter

There's a simple truth in this concept, it is in this moment where we (as creatives) need to look again at the tools we have at our disposal. We get all very excited about 'kicking the tires' on new technologies. I know I do as I'm as #FOMO as they come. But the truth is that we have yet begun the process of exploiting the potential uses of what we have as this video makes clear.
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Interactive, Research, Social Media Justice Mitchell Interactive, Research, Social Media Justice Mitchell

Digital Influence Part One: Should I Even Care?

Yesterday I had a great discussion with a client about social, often known as 'digital' influence. Social influence is a huge buzz term within our industry right now, as it seems to be skyrocketing as importance to marketers that are seeking people to purchase and more importantly talk about their affinity with said product to their network of friends, fans and followers. These people are seen as pure platinum.
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Blogging, Business, Technology, Tools Justice Mitchell Blogging, Business, Technology, Tools Justice Mitchell

SquareSpace - The Website Design & Development Multi-Tool

I need it really fast and I don't have a lot of money. Oh and I want to be able to control it after your done because I don't want to pay you for your maintenance and community servicing ability. Wait… it needs to be 'social ready,' have blog ability, browser based CMS, and tons of widgets! Oh, oh, oh – it should have a free mobile app where I can post while I'm in the airport! Well of course it should have a built in traffic and metrics – don't be silly...
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Advertising, Blogging, Brand, Social Media, Storytelling Justice Mitchell Advertising, Blogging, Brand, Social Media, Storytelling Justice Mitchell

Becoming A Brand Evangelist, My Way.

I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...
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