What makes Social Standard Operating Procedures (SSOP) different is more the how-to aspect of the position. What is the baseline of responsibility of the position. This also sets valuable performance indicators for your HR staff to measure the talent of a given employee. And much like all situations have a sliding scale, it gives everyone involved in the process a barometer by which to work by. I will say the caveat to a SSOP is that there are so many variables to digital social communications...