Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Brand Retention, A Study In Perfection: Harley-Davidson
Rarely does one construct a brand that has equal amounts of cultural significance and product association. Recently I have had the opportunity to work with Orlando Harley- Davidson, consulting them through Big Block Studios on their social media, content marketing and interactive integration. You would think that a rough-and-tumble brand like Harley-Davidson would just give the finger to the world and not give a shit about aggressive optimization.
A Portfolio Incubator: The Real-World Catch-22 Killer
For the past several months, I have been mentoring a University of Central Florida student Julia Harlow (I could spend a whole post about how great she is and how well she will do in the future, just take my word for it) who has her sights on an advertising and design career.
Ten Nuclear Steps To Blast Mature Content Out Of Your Bloghole
No, not THAT kind of mature content! What are you, some kind of animal that roots through marketing blogs hoping for a cheap thrill when a guy like me compares SEO to steamy monkey lovin’ in a hot tub?
And I don’t mean that in a bad way.
Media Creates Money to Fill The Content Machine
It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.
Tapping Into The Psychology of B2B Social Media Engagement
There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:
The Art of Social Motion: An Introduction
We’re part of an interconnected web of social media, content and integrated marketing professionals. However, many of us till operate in a vacuum and don’t engage enough with our brothers and sisters. In an ongoing effort to help us all grow - I want to develop a stream of consciousness with you that is not bound by a particular subject.
There's Always Time To Break The Mold
It's been a while that a video clip moved me to post it to my website. I thought this clip (and its narration from Alan Watts, noted thinker and lecturer) a noble reminder to parents that our true motivation should be that of raising our children to be happy, not what society deems as successful.