Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
LGBT: A Trusted Marketers Goldmine
I find it incredibly interesting that in an industry like advertising where we mold "reality versus perception," that the majority of the industry, as a whole, still seems adverse to marketing to the LGBT community. I get that it's incredibly difficult to teach old dogs new tricks. However, we as marketing professionals should be pushing the envelope of "risk versus reward" with our clients. And the simple truth is this: Brands and businesses that take the LGBT community seriously now will reap the rewards over their risk-averse competitors that are.