Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 11/8/13 Justice Mitchell 11/8/13

Brand Retention, A Study In Perfection: Harley-Davidson

Rarely does one construct a brand that has equal amounts of cultural significance and product association. Recently I have had the opportunity to work with Orlando Harley- Davidson, consulting them through Big Block Studios on their social media, content marketing and interactive integration. You would think that a rough-and-tumble brand like Harley-Davidson would just give the finger to the world and not give a shit about aggressive optimization.

Justice Mitchell 1/29/13 Justice Mitchell 1/29/13

The First Taste is Free: Retention, Recruitment & Community

Social media professionals are starting to connect like the last Cheerios floating in the milk pond of a cereal bowl, and are coalescing into three defined segments:

Justice Mitchell 10/3/11 Justice Mitchell 10/3/11

What Is Gamification?

Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...