Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Social Media Best Practices for Global & Multinational Business Footprints - Part Two.
"Part One" of this series provided the foundation required to determine whether or not you should expand your integrated marketing and social directives on a global scale. Now ask yourself whether it makes sense to hire an external vendor or service to speak on your behalf in a given language. If the answer is yes, then what are the necessary steps to ensure they meet brand guidelines and gain a deep understanding of your businesses culture?
Tapping Into Your Employee's Social Graph
One of the countless things that internal marketing departments frequently overlook is their own staff's social graph. More often than not, every company has staffers with active social media footprints. Brands need to understand that no matter how robust their corporate social graph is, it will only get them so far.