Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Artificial Intelligence, Data, Design, Tools Justice Mitchell Artificial Intelligence, Data, Design, Tools Justice Mitchell

How To Integrate AI Into Your Marketing Team Without Fear

Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.

Read More
Advertising, Content, Process, Tools Justice Mitchell Advertising, Content, Process, Tools Justice Mitchell

The 2020 “MITCHELL Marketing Clover” 2.0 – It's More Than Owned, Earned & Paid Media

Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.

Read More
Advertising, Content, Process, Tools Justice Mitchell Advertising, Content, Process, Tools Justice Mitchell

Darwin's Inbound Marketing Clover – It's More Than Owned, Earned & Paid

Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.

Read More
Advertising, Blogging, Tools Justice Mitchell Advertising, Blogging, Tools Justice Mitchell

GroupHigh.com - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

Read More
Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Read More
Advertising, Content, Management, Technology, Tools Justice Mitchell Advertising, Content, Management, Technology, Tools Justice Mitchell

Non-linear Routes of Contemporary Campaigns

WARNING! - If you don't live in the haus of marketing I'd respectfully advise you skip this post because it will bore you to tears. Ahhhh, guilt free. Remember that thing you keep talking about in meetings but you never do? No – I’m not talking about doing more cardio. Although that’s not a bad idea.
Read More
Blogging, Business, Technology, Tools Justice Mitchell Blogging, Business, Technology, Tools Justice Mitchell

SquareSpace - The Website Design & Development Multi-Tool

I need it really fast and I don't have a lot of money. Oh and I want to be able to control it after your done because I don't want to pay you for your maintenance and community servicing ability. Wait… it needs to be 'social ready,' have blog ability, browser based CMS, and tons of widgets! Oh, oh, oh – it should have a free mobile app where I can post while I'm in the airport! Well of course it should have a built in traffic and metrics – don't be silly...
Read More
Applications, Mobile, Photography, Tools Justice Mitchell Applications, Mobile, Photography, Tools Justice Mitchell

Instagram World: This Is Where I Live

If you're into digital photography, you own and iphone and enjoying social networking you MUST create and account on instagram. This free application allows user to photo, filter, title, tag and upload photos. Additionally, it allows users to comment and discuss the photos. Since its enception it's been a very open community, so it's not suprise when it creators established an open API for developers to create add-ons and functionality for instagram users...
Read More