Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

So, way back (machine) when Amazon only sold books, HTML backgrounds were all gray, and lightyears before the <blink> tag, agencies were raking in cash with massive retainers from print and television ads. Little shops like mine were considered interesting novelties, sidelined by the big players.

For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.

With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.

While surveys can be a useful tool for gathering feedback, they often fall short when it comes to truly understanding the fan experience. Asking fans to provide meaningful feedback in under 200 characters is not a justifiable way to understand their thoughts and opinions.

Hello there, fellow marketers, and welcome to the rise of the machines! Are you considering adding support bots to your website to enhance customer service? Get ready to ride the dragon of change that your entire staff will certainly hate!

Short-form content videos are no longer the wave of the future — they’re becoming the norm. There’s no social channel valued over an inconceivable amount of money that’s not propagating and exploiting short-form content.

You hear the term "swag," and your mind goes to trade shows filled with free pens, stress balls modeled to look like a bastardized version of a product, and crap Wayfairer knockoffs of sunglass with the company's logo washed over the lenses.

In today’s ever-changing digital landscape, marketing automation is becoming an increasingly important tool for both agencies and clients. For agencies, it can help them to streamline their workflows and enable them to offer more effective campaigns that align with their client’s goals.