Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
SSDD? I Don't Think So. Using The Tools We Have: Twitter
There's a simple truth in this concept, it is in this moment where we (as creatives) need to look again at the tools we have at our disposal. We get all very excited about 'kicking the tires' on new technologies. I know I do as I'm as #FOMO as they come. But the truth is that we have yet begun the process of exploiting the potential uses of what we have as this video makes clear.
Dream Big Not Matter The Size Of The Client
In my experience with both agency and client I've often heard "well we have a small budget so we can only do this..." Wait, what? Is this a creative meeting or is this a funeral?
First, let me tell you what sad little emotional creatures we overly sensitive creative types are. We're a ball of fire that you walked in and pissed on before you told us hello...
I Do This & I'm Not Rolling Around In Money – What Gives?
I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.
The "Rogue" Campaign: Part Two: Drawing Lines In The Sand
There are some critical decisions that needs to be made that can effectively make or break a rogue campaign before it even starts.
Are you going to be transparent to your user that you're advertising, or not? They both have there pros and cons that break down very simply.
What You Can Learn About Marketing While Camping
So while camping this weekend with my mother, partner and friends I learned a great deal about people, marketing and social connectivity. You would think that being "unplugged" is the curse of all curses for people like us, and that how could you possibly get anything tangible from twenty people sitting around a fire, falling into tents and comparing RV leveling tricks. But you can – in spades.
Think Like A Three Year Old And Your Advertising Will Succeed
• Be fearless.
• Ideas are just clouds.
• Make your story bigger than life.
• Don't be afraid to share any idea.
The "Rogue" Campaign: Part One
Clients will talk a good game about wanting to be cutting-edge with their thinking, how they want their new campaign to be something that people will remember and be 'award winning' but when it comes right down to it, most clients are too risk-adverse in a depleted economy to push the envelope because of fear--
Pull Your Head Out Of Your Ass And Good Things Will Happen
Today I saw that the CDC put together a page for the zombie apocalypse. Even better, they give you the option to put banners on your blog or website. As many of you know I'm the zombie apocalypse, crazy conspiracy guy. I'm over the moon landing, (thank you very much Mythbusters) but I still say that we didn't kill Bin Laden and we have him tucked safely in basement somewhere with a car battery strapped to his testicles, and I'll sleep OK knowing that.
12 Things The I Wish I Could Do In Advertising
1. Have theme music for when I walk into a creative pitch. I've given this some thought and while Slipnot's "Pychosocial" might be apprapo, I think that AC/CD's "For those about to rock" is a timeless treasure that all clients can bond with...
Becoming A Brand Evangelist, My Way.
I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...