Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Advertising, Business, Process Justice Mitchell Advertising, Business, Process Justice Mitchell

SSDD? I Don't Think So. Using The Tools We Have: Twitter

There's a simple truth in this concept, it is in this moment where we (as creatives) need to look again at the tools we have at our disposal. We get all very excited about 'kicking the tires' on new technologies. I know I do as I'm as #FOMO as they come. But the truth is that we have yet begun the process of exploiting the potential uses of what we have as this video makes clear.
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Advertising, Business, Soapbox Justice Mitchell Advertising, Business, Soapbox Justice Mitchell

Dream Big Not Matter The Size Of The Client

In my experience with both agency and client I've often heard "well we have a small budget so we can only do this..." Wait, what? Is this a creative meeting or is this a funeral? First, let me tell you what sad little emotional creatures we overly sensitive creative types are. We're a ball of fire that you walked in and pissed on before you told us hello...
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Advertising, Brand, Social Media, Strategy Justice Mitchell Advertising, Brand, Social Media, Strategy Justice Mitchell

I Do This & I'm Not Rolling Around In Money – What Gives?

I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.
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Advertising, People, Process, Recreation Justice Mitchell Advertising, People, Process, Recreation Justice Mitchell

What You Can Learn About Marketing While Camping

So while camping this weekend with my mother, partner and friends I learned a great deal about people, marketing and social connectivity. You would think that being "unplugged" is the curse of all curses for people like us, and that how could you possibly get anything tangible from twenty people sitting around a fire, falling into tents and comparing RV leveling tricks. But you can – in spades.
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Advertising, Business, Content Justice Mitchell Advertising, Business, Content Justice Mitchell

Pull Your Head Out Of Your Ass And Good Things Will Happen

Today I saw that the CDC put together a page for the zombie apocalypse. Even better, they give you the option to put banners on your blog or website. As many of you know I'm the zombie apocalypse, crazy conspiracy guy. I'm over the moon landing, (thank you very much Mythbusters) but I still say that we didn't kill Bin Laden and we have him tucked safely in basement somewhere with a car battery strapped to his testicles, and I'll sleep OK knowing that.
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Advertising, Blogging, Brand, Social Media, Storytelling Justice Mitchell Advertising, Blogging, Brand, Social Media, Storytelling Justice Mitchell

Becoming A Brand Evangelist, My Way.

I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...
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