From time to time I look at a client’s audience and realize it is far too broad for just one social channel. This often happens with travel, destinations, trending products and seasonal variances that can attract a broad demographic.

I just completed a great run of presentations over the past couple weeks. Each successive audience offered up a new challenge or dilemma I didn’t anticipate. I actully LOVE this! As a recovering co-dependent hell-bent on saving the world, I had to resist the urge to rewrite the deck after every event and subsequent comment.

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.

Having started all willy-nilly with Pinterest like Joe-Joe the idiot circus boy, I put absolutely no thought into what I was doing while kicking the tires. Now that PT is hotter than Canadian Maple syrup at a swingers party I can tell you what I did wrong.

I know that I've been bad about posting the past two weeks. I've been buried in a ton of interesting things. Let's recap shall we?

I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.

In the life of a professional advertiser, web/mobile designer, integrated marketer or creative director, there are few things more intimidating than preparing and pitching the first round of creative. It’s kind of like being a football coach who is designing plays for a big game – but with a lot more caffeine.

Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool. But I bet you DID think about how brands will use the tool – didn’t ya?

I'm very excited. I woke up to find this morning that my webinar, that I presented yesterday, made the cover of slideshare! We've admittedly created a nice body of good content here. I'd highly recommend you sift through the decks of your specific interests, give em' a look and give me your feedback! Enjoy!

No one in my industry is going to like what I’m about to share. I'm not a fan of “buying followers” or trading follows in social media. But if you want quantity and you don’t give a damn about quality, then consider this your guide. In the interest of transparency, I’ll tell you straight up that social media (SEO, content, online media buyers) professionals want you to believe there's no way to you could possibly do what we do. But that's a lie. It might be more accurate to say there's no way you could possibly do what we do as WELL as we do it.

OK, so maybe not my LAST post for the year ;) So sue me, I won't shutup. So you open your package that you've so eagerly waited for and notice that it's broken. So upon review of your surveillance equipment you come across this little gem:

I know, I know, I know – I'm making your brain hurt. But not only is there a lot of stuff coming online in 2012, I also anticipate a big push into a lot of new technologies and behaviors. So without further ado, here's my final list of what to look for in the new year:

Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

Cloud computing services: This should come as no real revelation. Cloud computing and everything cloud-related will explode from here on out. I'm also going to make the assumption that my readership already knows about cloud computing. If not, go here and get your learning on.

The Future is Now! (I’m not saying it’s a great headline – but I needed to have something there or it makes me a little nuts ;) Anyone who ever sat down over a cup of coffee or bottle of wine with me knows I can wax philosophical over design and technology trends until your ears bleed. I LIVE for this shit, people! I’ve been grinding on a number of different items lately, and it’s time to put it all out there. I based some of these on my own gut feelings. I cited and referenced others, then supplemented with my own take on how "it" will affect us. What you read here is my own interpretation. I’m not engaging in product placement or service promotion, and my current employers influence none of this.

As I gear up for the new years prognostications I always find an amazing array of great thinking. JWT never ceases to impress me year-in and year-out. Please see the following presentation: