Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 3/9/23 Justice Mitchell 3/9/23

How Buyer Customization Is Retooling Marketing To The "Me-conomy"

John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."

Justice Mitchell 2/18/23 Justice Mitchell 2/18/23

Gauging An Agencies Toxicity Level Before You Take The Job (Part One)

I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.

Justice Mitchell 4/25/21 Justice Mitchell 4/25/21

Content Marketing: What's Your Buyer Mindsets

Justice Mitchell 10/28/20 Justice Mitchell 10/28/20

Written In The Stars – Ratings & Reviews

Justice Mitchell 7/31/19 Justice Mitchell 7/31/19

God Save the Queen

Justice Mitchell 10/24/18 Justice Mitchell 10/24/18

The Care & Feeding of Creative Professionals – Part 3

Justice Mitchell 7/25/18 Justice Mitchell 7/25/18

First-Strike Propaganda — Why Anti-brand Terrorism is a Real Thing

Justice Mitchell 11/15/17 Justice Mitchell 11/15/17

Crafting Imagery — Choose Your Own Adventure

Justice Mitchell 12/13/16 Justice Mitchell 12/13/16

False, Misleading, Clickbait-y, and/or Satirical “News” Sources

Justice Mitchell 7/11/16 Justice Mitchell 7/11/16

Disposable Bulldozer Brands

Justice Mitchell 6/20/14 Justice Mitchell 6/20/14

Can Media's Evolution Destroy Your Current Business Model?

What do you do when your social media audience as effectively changed the consumerization of your previous business model?

So I started my day by reading an article regarding generation Y and its single-handed responsibility for the destruction of the music industry. Now I do not intend to give you a summation of the article as I will not steal its thunder. You should read it.

Justice Mitchell 10/16/13 Justice Mitchell 10/16/13

50 Shades of Digital Marketing Gray

Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed.

Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.

Justice Mitchell 11/28/12 Justice Mitchell 11/28/12

The Ghost in the Machine: Technology Begets Insanity – Part II

I figured I'd post this right away because 'oh guess what?' I don't like to wait for anything either! -- This is the second post of a two-part series about how the rapid acceleration of information distribution contributes to an epidemic of anxiety.

Justice Mitchell 9/28/12 Justice Mitchell 9/28/12

Conference 101: Give the People What They Want

You’re producing an upcoming conference, and you have a thousand items on the to-do list. Layer on top of that a budget and needs assessment to go along with the thousand tasks. Reality check: You need to sacrifice a few darlings on your list. Prioritize based on the wants and desires of people attending the event. Your main concern should be the owners of the butts that occupy all those folding chairs. They even supersede your the wants and desires of sponsors. This little detail often seems to escape the novice event producer.

Justice Mitchell 6/12/12 Justice Mitchell 6/12/12

Cause Marketing: New Paths For Good Goals

If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo “Trump” on her forehead in bold, gold letters. You and I are a bit more cerebral about our industry – which is why I compare media relations to chess. It takes strategy, finesse, a little luck and some art. Sadly, I’ll probably never meet your mom, because she won’t be caught dead in the bars where we hang out.

Justice Mitchell 5/17/12 Justice Mitchell 5/17/12

What Horror Movies Can Teach Us About Marketing

Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.