All in Social Media

I Got A Golden Ticket! But Is Google+ All That Glitters?

Justice Mitchell
Interactive, New Business Development, Review,
So no surprise in the social world. The hottest invite to a beta launch this week is Google+. Google has finally stepped into the ring with Facebook to take on the social giant. Is it ready for prime time? Well that remains to be seen on a great many levels, but I'll say it's worth trying for sure. Google's tools are always very good, solid if you will. But the past has shown us a line of projects that never got the attention they deserved such as Google Wave and others. There's a great deal of discussion of whether or not much of that (Google Wave) technology might be repurposed in Google+ — yet another item that remains to be seen.

Digital Influence Part Two: Influencial DNA

Justice Mitchell
Blogging, Business, People, , Technology, Trends
Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?

Digital Influence Part One: Should I Even Care?

Justice Mitchell
Interactive, Research,
Yesterday I had a great discussion with a client about social, often known as 'digital' influence. Social influence is a huge buzz term within our industry right now, as it seems to be skyrocketing as importance to marketers that are seeking people to purchase and more importantly talk about their affinity with said product to their network of friends, fans and followers. These people are seen as pure platinum.

Empire Avenue: Can Anything Professional Come From It?

Justice Mitchell
Gamification, Gaming, , Technology
Empire Avenue for social gamers and social media professionals is quickly becoming the rage. Empire Avenue or #EA as it's AKA, is by their definition "The Social Media Exchange - Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone!

Social Standard Operating Procedures: The Art Of Engagement

Justice Mitchell
Business, Process,
What makes Social Standard Operating Procedures (SSOP) different is more the how-to aspect of the position. What is the baseline of responsibility of the position. This also sets valuable performance indicators for your HR staff to measure the talent of a given employee. And much like all situations have a sliding scale, it gives everyone involved in the process a barometer by which to work by. I will say the caveat to a SSOP is that there are so many variables to digital social communications...

Becoming A Brand Evangelist, My Way.

Justice Mitchell
Advertising, Blogging, Brand, , Storytelling
I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...

Social Media Policies - A "Get Out Of Jail Free" Card?

Justice Mitchell
Blogging, Education,
You hear a lot of companies doing their best to jump on board constructing "Social Media Policies" (SMP). SMP are indeed the foundation from which you must not only hire the respective positions from but mandate that anyone within your company that uses social media tools understands. We here so much about a few key strokes ruining brands these days with the misuse and lack of understanding that can come from not using social media properly...

Tasty Intelligence From Dell's Social Posse

Justice Mitchell
Brand, Business,
When it comes to launching products Dell Computers is one of the many brand power-houses. Richard Binhammer, is one of the head cats in Dell for their social media division. While I didn't see if give this presentation there are some nice nuggets in there that can benefit. Additionally, as I'm taking my 'Advanced Social Media' certification through the University of San Fransisco I recently watched a lecture that include some amazing insight from Richard Binhammer...
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