My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."

May 17
May 17 What Horror Movies Can Teach Us About Marketing

Justice Mitchell

Advertising, Business, , Storytelling, Trends

Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.

May 3
May 3 Social Media - Generation II: The Social Business Archetype

Justice Mitchell

Advertising, Blogging, Business, Education, Process,

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Apr 12
Apr 12 When It's Best To Socially Expand Your Brand

Justice Mitchell

Brand, Business, Process, , Strategy

From time to time I look at a client’s audience and realize it is far too broad for just one social channel. This often happens with travel, destinations, trending products and seasonal variances that can attract a broad demographic.

Apr 2
Apr 2 Old-School Selling Addiction Meets No-Sell Social

Justice Mitchell

Business, Process, , Strategy, Technology

I just completed a great run of presentations over the past couple weeks. Each successive audience offered up a new challenge or dilemma I didn’t anticipate. I actully LOVE this! As a recovering co-dependent hell-bent on saving the world, I had to resist the urge to rewrite the deck after every event and subsequent comment.

Mar 29
Mar 29 Dino Dogan, Triberr & The Future Of The Free World

Justice Mitchell

Blogging, Education, Interview,

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.

Mar 19
Mar 19 How NOT To Use Your Pinterest Account

Justice Mitchell

Applications, Business, , Technology

Having started all willy-nilly with Pinterest like Joe-Joe the idiot circus boy, I put absolutely no thought into what I was doing while kicking the tires. Now that PT is hotter than Canadian Maple syrup at a swingers party I can tell you what I did wrong.

Feb 29
Feb 29 You Want Real Social Business? Done.

Justice Mitchell

Advertising, Blogging, Business, Education,

I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.

Feb 10
Feb 10 What the Bar Scene Can Teach Us About Social Media

Justice Mitchell

LOL, People, Research,

A couple years ago I tried to explain why a client needed to understand that each social channel has its own communication style. All the client wanted to do was shoot out a message that said, "Go back to our website and buy shit!" Because, of course, social media would then become a river of gold.

Jan 10
Jan 10 How To Lie, Cheat & Steal Your Way To A Bigger Social Graph

Justice Mitchell

Business, Process,

No one in my industry is going to like what I’m about to share. I'm not a fan of “buying followers” or trading follows in social media. But if you want quantity and you don’t give a damn about quality, then consider this your guide. In the interest of transparency, I’ll tell you straight up that social media (SEO, content, online media buyers) professionals want you to believe there's no way to you could possibly do what we do. But that's a lie. It might be more accurate to say there's no way you could possibly do what we do as WELL as we do it.

Jan 7
Jan 7 Around the World in 7 Minutes - Headhunting With Your Social Graph

Justice Mitchell

Employment, People,

So many people ask me, "Why does it seem like you know everyone?" Well, my friends, that's very much by design. It’s true that I love people and I love being social. But the new-world rolodex (my social graph) is becoming increasingly valuable to your employer and your clients. Case in point: The other day I was speaking with a friend in a rapidly growing social media tool (look for an interview with him in an upcoming post). He asked, as many do, "Hey, do you know someone who does …" – in this case it was WordPress plug-in development.

Dec 20
Dec 20 Justice Mitchell's Final 2012 Predictions: Part Three

Justice Mitchell

Advertising, Applications, Business, Gamification, Interactive, Mobile, Research, , Technology

I know, I know, I know – I'm making your brain hurt. But not only is there a lot of stuff coming online in 2012, I also anticipate a big push into a lot of new technologies and behaviors. So without further ado, here's my final list of what to look for in the new year: