Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Brand, Business, Entertainment, Management, Social Media Justice Mitchell Brand, Business, Entertainment, Management, Social Media Justice Mitchell

SONY PRO - My Eyes Have Seen The Glory!

I’ve been running my big ol’ yapper at a lot of conferences and conventions in the past few years.

Speaking about social media and integrated marketing suits me well. I’m passionate about both topics, and my animated rants are just what event organizers need to keep people awake during that slot after the box lunch and before the mid-afternoon peanut butter cookies are served.

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Business, Content, Process, Research, Social Media, Strategy Justice Mitchell Business, Content, Process, Research, Social Media, Strategy Justice Mitchell

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

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Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

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Blogging, Design, Social Media, Storytelling Justice Mitchell Blogging, Design, Social Media, Storytelling Justice Mitchell

Why Graphic Design is Still Important in Social Media

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.
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Advertising, Business, Interactive, Process, Social Media Justice Mitchell Advertising, Business, Interactive, Process, Social Media Justice Mitchell

2013 Marketing Predictions For The Rest Of Us

Pour a steaming mug of hot cocoa and drop in a handful of marshmallows, kids! It's that special time of year when Justice takes a look at the many facets of branding, marketing, social media, cultural trends and related offshoots, and tries to sound smart by prognosticating on what we can look forward to in 2013.
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Advertising, Business, Social Media, Strategy Justice Mitchell Advertising, Business, Social Media, Strategy Justice Mitchell

The Politics of Online and Social Media

Whether you watched the presidential election results with a “the sky is falling” reaction or a “raise the roof” dance, you can’t argue that we’ve all been affected one way or another. However, the bigger question for me is whether people made their decision early in the campaign season or were influenced by information they picked up closer to Election Day.
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Content, Education, Process, Social Media Justice Mitchell Content, Education, Process, Social Media Justice Mitchell

Social Storytelling: Ways to Create Myth and Lore

There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.
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Advertising, Business, Social Media, Technology Justice Mitchell Advertising, Business, Social Media, Technology Justice Mitchell

Real-time Social Rewards? Get FANWISE!

Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.
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Advertising, Business, Mobile, Social Media Justice Mitchell Advertising, Business, Mobile, Social Media Justice Mitchell

Mobile Tactics for a Social World

If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”
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Advertising, Business, Process, Social Media Justice Mitchell Advertising, Business, Process, Social Media Justice Mitchell

How To Hire A Social Media Commodore

So you intend to hire a social media professional. You come to the point in your marketing where you understand that you have too many social channels, too much conversation occurring and too many metrics to follow to make any sense of it. Consider this a measurement of your marketing growth. Five years ago, to staff for this position seemed ludicrous and something that you would just train for internally. Now we see that this isn't simply a necessity within your business, but an opportunity to serve your customers in a much better and engaging way.
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