Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Advertising, Business, Content, Television, Strategy Justice Mitchell Advertising, Business, Content, Television, Strategy Justice Mitchell

Media Creates Money to Fill The Content Machine

It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

Read More
Business, New Business Development, Social Media, Strategy Justice Mitchell Business, New Business Development, Social Media, Strategy Justice Mitchell

Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

Read More
Business, Content, Process, Research, Social Media, Strategy Justice Mitchell Business, Content, Process, Research, Social Media, Strategy Justice Mitchell

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

Read More
Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell Anarchy, Business, Process, Social Media, Strategy, Tools Justice Mitchell

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Read More
Business, Content, Strategy, Technology Justice Mitchell Business, Content, Strategy, Technology Justice Mitchell

Tales From Performing A Flawless 10 - 90

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.
Read More
Applications, Business, Design Justice Mitchell Applications, Business, Design Justice Mitchell

Building an App? Keep Your Marketers in Mind

Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool. But I bet you DID think about how brands will use the tool – didn’t ya?
Read More