Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Social Short Order: "Find The Influencers"
Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.
Twenty Years of Crap Management
Currently we are a three-feline family: two Siamese brothers named Ricky and Bobby, and a ragdoll/shorthair mix named Niko. I've also had a tabby and a polydactyl American shorthair. What does this mean, other than all my furniture is scratched, and I can't walk out of the house wearing a suit without meticulously using a military-grade lint roller?
Digital Influence Part Two: Influencial DNA
Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?
Social Metrics & Data Visualization Porn #101
Need some juice for that client that isn't certain that social media is for them? This deck is great resource for you. I've taken the time to vet out what I see as key points for me as a marketer and as an entrepreneur. I hope this gives you some great metrics:
A Message To The Future Of Professional Blog Content
Starting something new is always exciting. Especially when it is something that you've built up from an idea and is just something you want to do. It has no client, no budget and no timeline, just passion. A while ago I wrote a post about why it seems that only people whoring up a book get credibility.
SquareSpace - The Website Design & Development Multi-Tool
I need it really fast and I don't have a lot of money. Oh and I want to be able to control it after your done because I don't want to pay you for your maintenance and community servicing ability. Wait… it needs to be 'social ready,' have blog ability, browser based CMS, and tons of widgets! Oh, oh, oh – it should have a free mobile app where I can post while I'm in the airport! Well of course it should have a built in traffic and metrics – don't be silly...
Becoming A Brand Evangelist, My Way.
I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...
Social Media Policies - A "Get Out Of Jail Free" Card?
You hear a lot of companies doing their best to jump on board constructing "Social Media Policies" (SMP). SMP are indeed the foundation from which you must not only hire the respective positions from but mandate that anyone within your company that uses social media tools understands. We here so much about a few key strokes ruining brands these days with the misuse and lack of understanding that can come from not using social media properly...