Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 2/5/16 Justice Mitchell 2/5/16

Live Content Marketing Best Practices

Justice Mitchell 10/19/15 Justice Mitchell 10/19/15

Quick Content Ideas For When You Don’t Have Time

Justice Mitchell 9/24/15 Justice Mitchell 9/24/15

Let's Blab About Blab.im

Justice Mitchell 2/12/15 Justice Mitchell 2/12/15

BlogTalkTV — Because Killer Content Should Be FUN!

Justice Mitchell 6/20/14 Justice Mitchell 6/20/14

Can Media's Evolution Destroy Your Current Business Model?

What do you do when your social media audience as effectively changed the consumerization of your previous business model?

So I started my day by reading an article regarding generation Y and its single-handed responsibility for the destruction of the music industry. Now I do not intend to give you a summation of the article as I will not steal its thunder. You should read it.

Justice Mitchell 6/13/14 Justice Mitchell 6/13/14

Digital Journalism: And The Absolute Modern Social Essentials

John Frost asks:

"In this post-frontpage era of digital journalism, what should the homepage look like? What are the absolute essentials?"

This question made me immediately think about the way that I develop content for this blog, and find myself incredibly embarrassed. It's funny, you can see "best practices" not being utilized in content elsewhere and be completely oblivious to it when it comes to your own regurgitation.

Justice Mitchell 5/27/14 Justice Mitchell 5/27/14

Tapping Into Your Employee's Social Graph

One of the countless things that internal marketing departments frequently overlook is their own staff's social graph. More often than not, every company has staffers with active social media footprints. Brands need to understand that no matter how robust their corporate social graph is, it will only get them so far.

Justice Mitchell 1/11/14 Justice Mitchell 1/11/14

Content Positioning: Free Speech & Career Suicide

Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.

Justice Mitchell 8/23/13 Justice Mitchell 8/23/13

Ten Nuclear Steps To Blast Mature Content Out Of Your Bloghole

No, not THAT kind of mature content! What are you, some kind of animal that roots through marketing blogs hoping for a cheap thrill when a guy like me compares SEO to steamy monkey lovin’ in a hot tub?

And I don’t mean that in a bad way.

Justice Mitchell 6/29/13 Justice Mitchell 6/29/13

Avatard 101: How to Lose Friends and Influence No One

Be polite. Don’t slouch. Comb your hair.

You thought it was just nagging when Mom used to say those things. But she had a method to her madness. The woman who brought you into this world wanted to ensure you always made a good impression.

Justice Mitchell 6/20/13 Justice Mitchell 6/20/13

GroupHigh.com - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

Justice Mitchell 1/7/13 Justice Mitchell 1/7/13

Why Graphic Design is Still Important in Social Media

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.

Justice Mitchell 9/23/12 Justice Mitchell 9/23/12

110% Blogger Outreach – Lessons from #IBM

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.

Justice Mitchell 5/3/12 Justice Mitchell 5/3/12

Social Media - Generation II: The Social Business Archetype

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Justice Mitchell 3/29/12 Justice Mitchell 3/29/12

Dino Dogan, Triberr & The Future Of The Free World

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.

Justice Mitchell 2/29/12 Justice Mitchell 2/29/12

You Want Real Social Business? Done.

I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.