Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 8/2/13 Justice Mitchell 8/2/13

Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

Justice Mitchell 4/10/13 Justice Mitchell 4/10/13

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

Justice Mitchell 3/12/13 Justice Mitchell 3/12/13

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Justice Mitchell 1/29/13 Justice Mitchell 1/29/13

The First Taste is Free: Retention, Recruitment & Community

Social media professionals are starting to connect like the last Cheerios floating in the milk pond of a cereal bowl, and are coalescing into three defined segments:

Justice Mitchell 1/16/13 Justice Mitchell 1/16/13

Idea Alchemy - Recipes For Success

First and foremost is that today’s youth aren’t as hardwired as I expected to pursue and adapt the latest technology. I was surprised to see that fewer kids than I anticipated were attached to a social channel. Facebook was the primary platform of choice for social communication, and a few students selected personalized channels such as Instagram or Pinterest. Additionally, I was surprised that more kids were not putting their arms around these channels to get a foot in the door for their upcoming career.

Justice Mitchell 11/7/12 Justice Mitchell 11/7/12

The Politics of Online and Social Media

Whether you watched the presidential election results with a “the sky is falling” reaction or a “raise the roof” dance, you can’t argue that we’ve all been affected one way or another. However, the bigger question for me is whether people made their decision early in the campaign season or were influenced by information they picked up closer to Election Day.

Justice Mitchell 9/14/12 Justice Mitchell 9/14/12

Take Small Steps With “Big Data”

I was incredibly fortunate to participate as a VIP blogger at the recent Smarter Commerce Global Summit 2012. The event was a virtual Who's Who of social media, business, technology, distribution and enterprise experts at the Walt Disney World Swan and Dolphin resort in Orlando Florida.

Justice Mitchell 8/17/12 Justice Mitchell 8/17/12

Thoughts On My New Educational Journey

Life really does come full circle sometimes. It’s interesting that I spent my formative years observing my parents as professional educators – and now I find myself in the same place. Some people have told me I was destined to be an educator. I don't know if that's true. But even though everything in my extremely busy life indicates I don’t have the luxury of surplus time right now, I felt the need to jump at an opportunity that recently came my way.

Justice Mitchell 8/7/12 Justice Mitchell 8/7/12

PAY UP SUCKER! - Seven Ways To FINALLY Get Paid

Ah, yes – the freedom of being a freelancer. The carefree life of the consultant. The pain-in-the-ass clients who pay late. With the exception of ravenous otters gnawing on your extremities during a dip in the ol’ swimming hole, nothing sucks more than waiting for an invoice to finally be paid. Sure, patience is a virtue. And politely standing by without making waves will maintain a good client relationship.

Justice Mitchell 5/31/12 Justice Mitchell 5/31/12

Warm Beer and Terrible Food: Socially Selling Negativity

My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."

Justice Mitchell 4/12/12 Justice Mitchell 4/12/12

When It's Best To Socially Expand Your Brand

From time to time I look at a client’s audience and realize it is far too broad for just one social channel. This often happens with travel, destinations, trending products and seasonal variances that can attract a broad demographic.

Justice Mitchell 4/2/12 Justice Mitchell 4/2/12

Old-School Selling Addiction Meets No-Sell Social

I just completed a great run of presentations over the past couple weeks. Each successive audience offered up a new challenge or dilemma I didn’t anticipate. I actully LOVE this! As a recovering co-dependent hell-bent on saving the world, I had to resist the urge to rewrite the deck after every event and subsequent comment.

Justice Mitchell 4/2/12 Justice Mitchell 4/2/12

Tales From Performing A Flawless 10 - 90

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.

Justice Mitchell 11/16/11 Justice Mitchell 11/16/11

This Just In: I Was Right!

In a shocking turn of events today it was admitted to me by my wife, in a format that I can prove and archive, that I was right! Let's take a look.

Justice Mitchell 11/4/11 Justice Mitchell 11/4/11

Stop Selling Your Agenda & Sales Will Follow

If I was in a cartoon right now, steam would be hissing out of my ears while they blast like the “quitting time” whistle at a quarry. Because before sitting down to write this, I had a heated discussion with a colleague about how a client "envisions" handling website transactions.

Justice Mitchell 11/3/11 Justice Mitchell 11/3/11

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.