Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 6/20/13 Justice Mitchell 6/20/13

GroupHigh.com - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

Justice Mitchell 5/20/13 Justice Mitchell 5/20/13

Big Brands, Cool Kids & Why You're Fat

With that out of the way, I can say that I hope his overly lifted face rots in hell, where he will spend an eternity being relentlessly tormented and ridiculed by bullies. Now that I’ve given you a tiny hint about my personal opinion, I think it's time to create a post that is open for debate.

Justice Mitchell 4/1/13 Justice Mitchell 4/1/13

The New World Social Marketing Audit: Part One

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

Justice Mitchell 3/12/13 Justice Mitchell 3/12/13

The Only Easy Day Was Yesterday: White & Black Hats

I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.

Justice Mitchell 1/7/13 Justice Mitchell 1/7/13

Why Graphic Design is Still Important in Social Media

I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.

Justice Mitchell 11/2/12 Justice Mitchell 11/2/12

Social Storytelling: Ways to Create Myth and Lore

There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

Justice Mitchell 8/24/12 Justice Mitchell 8/24/12

Real-time Social Rewards? Get FANWISE!

Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.

Justice Mitchell 7/26/12 Justice Mitchell 7/26/12

Hiring a Social Media Professional: It's More Than Facebook, Followers & Frivolity

Just like your mom when you came home with that first tattoo – I was shocked when I saw the blog post from Cathryn Sloane entitled "Why Every Social Media Manager Should Be Under 25" Shock is the only possible reaction to this story, which advocates that social-media professionals over the age of 25 can’t possibly have a clear understanding of the medium.

Justice Mitchell 6/26/12 Justice Mitchell 6/26/12

Mobile Tactics for a Social World

If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”

Justice Mitchell 6/12/12 Justice Mitchell 6/12/12

Cause Marketing: New Paths For Good Goals

If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo “Trump” on her forehead in bold, gold letters. You and I are a bit more cerebral about our industry – which is why I compare media relations to chess. It takes strategy, finesse, a little luck and some art. Sadly, I’ll probably never meet your mom, because she won’t be caught dead in the bars where we hang out.

Justice Mitchell 6/6/12 Justice Mitchell 6/6/12

Landing The Pinterest Mothership

I joke about everything, having said that, I also want you guys to have as much 'actionable tactics' as I can muster. Therefore, here's the biggest brain-dump I could put together on the 'hot as a firecracker' social channel of Pinterest. So let's give birth to this thing and move along!

Justice Mitchell 5/17/12 Justice Mitchell 5/17/12

What Horror Movies Can Teach Us About Marketing

Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.

Justice Mitchell 5/3/12 Justice Mitchell 5/3/12

Social Media - Generation II: The Social Business Archetype

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Justice Mitchell 4/17/12 Justice Mitchell 4/17/12

Social Duels and the Guide to Fighting with Etiquette

Last week I had the opportunity to speak at the University of Central Florida's COMM DAY, which is a personal-development event for students transitioning into the real world. I was a little concerned that they just wanted me for the “after” example in a before-and-after comparison, but it turned out the whole thing was legit. The students from UCF’s Nicholson School of Communication were a fantastic audience, and even a slightly older dog like me learned a few things.

Justice Mitchell 4/2/12 Justice Mitchell 4/2/12

Old-School Selling Addiction Meets No-Sell Social

I just completed a great run of presentations over the past couple weeks. Each successive audience offered up a new challenge or dilemma I didn’t anticipate. I actully LOVE this! As a recovering co-dependent hell-bent on saving the world, I had to resist the urge to rewrite the deck after every event and subsequent comment.

Justice Mitchell 3/29/12 Justice Mitchell 3/29/12

Dino Dogan, Triberr & The Future Of The Free World

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.